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La Tomatina

July 26, 2011 | 3 Comments

Designed by Chris Cavill | Country: United Kingdom

“Pitched advertising campaign for the world’s largest tomato festival La Tomatina, situated in Bunol, Spain. The campaign targets the audience by a series of guerilla advertising and direct mail. The promotional pack contains a squishy rubber tomato, which reveals the festival logo once stretched (conceptually giving the viewer an insight to the festival). The container for the promotional item is designed in the style of paint packaging and plays on the phrase ‘paint the town red’.”

Comments

3 Responses to “La Tomatina”

  1. Selektor
    July 26th, 2011 @ 1:55 pm

    Pretty interesting!

  2. Jordan
    July 27th, 2011 @ 8:23 am

    I like the concept but would like to see what they would do for other colors? Would they all be similar designs and same typefaces or would they change the typeface to suit the theme?

  3. silvio
    August 10th, 2011 @ 8:03 am

    There’s no other colors Jordan, it’s a tomato!!!

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