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Lacoste Eco/Techno Polo Shirts

November 12, 2009 | 7 Comments


Designed by Mind Design | Country: United Kingdom

“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”



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7 Responses to “Lacoste Eco/Techno Polo Shirts”

  1. akrokdesign
    November 12th, 2009 @ 5:08 pm

    nice but totally rubbish. “press to hear the voice” wtf.

  2. BWJ
    November 12th, 2009 @ 10:57 pm

    Isn’t the most eco-friendly way to package a shirt…not to package it?

  3. Oliver
    November 12th, 2009 @ 11:51 pm

    great … this is a very cool idea

  4. christoph
    November 13th, 2009 @ 2:34 am

    i like the eko alternative. saving costs and it is good for the environment.

  5. akrokdesign
    November 13th, 2009 @ 11:47 am

    there is no way all this crap is better for the environment compare to their regular stuff. pure green washing.

  6. Robot-Food
    December 8th, 2009 @ 2:13 am

    Costly overpackaging looks nice, but I doub’t embossing the box and printing the foil has done much to save the planet. I am pretty sure that Tom did well out of the deal though.

  7. Ric
    December 21st, 2011 @ 2:41 pm

    Anyone knows the manufacturer of the eco packaging box? I am looking and cannot find it.


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