Nov 12, 2009
Lacoste Eco/Techno Polo Shirts
Designed by Mind Design | Country: United Kingdom
“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”
7 Comments, Comment or Ping
akrokdesign
nice but totally rubbish. “press to hear the voice” wtf.
Nov 12th, 2009
BWJ
Isn’t the most eco-friendly way to package a shirt…not to package it?
Nov 12th, 2009
Oliver
great … this is a very cool idea
Nov 12th, 2009
christoph
i like the eko alternative. saving costs and it is good for the environment.
Nov 13th, 2009
akrokdesign
there is no way all this crap is better for the environment compare to their regular stuff. pure green washing.
Nov 13th, 2009
Robot-Food
Costly overpackaging looks nice, but I doub’t embossing the box and printing the foil has done much to save the planet. I am pretty sure that Tom did well out of the deal though.
Dec 8th, 2009
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