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LAQA & Co.

February 15, 2012 | 4 Comments

Designed by LAQA & Co. | Country: United States

“We are a start-up cosmetics brand that wanted not just to stand out, but to stand for something. More than just beauty, we try to provide inspiration for young women to achieve their goals and provide alternative roles models for them. Quite a tall order for a wee beauty brand, no?

Well we decided use our packaging as a canvas for young artists, featuring specially commissioned work, with artists receiving a profit share of each product sold.

Each product color is used to inspire each piece of art, that in turn can also hang on someone’s wall. The box leaflet explains our mission and where to find the wall art for sale, in the most un-leaflet way possible.”

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4 Responses to “LAQA & Co.”

  1. Selektor
    February 15th, 2012 @ 1:00 pm

    Really good illustrations on the box!

  2. MM Curator
    February 15th, 2012 @ 1:54 pm

    This is really fabulous. Some makeup lines work with an artist for limited-edition items/collections, but I don’t think a company has ever used a fleet of different artists to create their permanent line. Such an amazing idea that you can actually find the art that’s on the box! It takes the notion of makeup packaging as art even further than I have. :)

  3. Robin
    February 17th, 2012 @ 8:14 am

    Wow that’s the first thing that comes to mind. I think its really cool that you used different artists. Its really a collector’s item

  4. barefoot duchess
    February 18th, 2012 @ 5:21 pm

    amazing designs!

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