Lovely Package

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Late July

October 13, 2011 | 7 Comments

Designed by Moxie Sozo | Country: United States

“Late July is a family-owned organic snack company, based out of Cape Cod, Massachusetts. The nationally distributed line of cookies, crackers and other products has been wildly popular in Whole Foods for over ten years. Because of their success, the Late July packaging has been copied and imitated by competitors. In anticipation of several new product launches, the company hired Moxie Sozo to elevate the brand and redefine Late July’s positioning in the marketplace. One of the first products that the agency launched, was a six-flavor line of tortilla chips that was immediately picked up for national distribution. Whole Foods has described Moxie Sozo’s work for Late July as, “The best packaging we’ve ever seen.”

Comments

7 Responses to “Late July”

  1. Tim
    October 25th, 2011 @ 10:30 am

    This is great packaging. I have not, however, seen these at Whole Foods and I shop there quite a bit. Maybe they don’t carry them where I live?

  2. KT
    November 4th, 2011 @ 10:54 am

    Why was I under the impression that Louise Fili did Late July’s packaging? Or was it just that one product?

  3. Jess
    November 16th, 2011 @ 8:12 am

    I, also, was under the impression that Louise Fili did the work for Late July.

  4. Teri
    November 19th, 2011 @ 8:04 am

    Louise Fili used to do Late July’s packaging; they have switched to Moxie Sozo!

  5. Ginger Snap
    January 12th, 2012 @ 5:03 am

    Way to go! Moxie…but give credit where it is due, the original designer and foundation for your updated work…..L.F.

  6. Jake
    August 9th, 2012 @ 9:12 am

    Personally I think the Late July work done by Louise Filli was staggeringly beautiful – sadly I’m not as fond of the new packaging, too many colours and an overuse of colour gradients.

  7. Veronica
    October 30th, 2012 @ 4:20 pm

    It seems strange that even on the Moxie website, they take credit for the launch of the Late July products without giving mention to the identity inheritance from Louise Fili.

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