Lovely Package

Curating the very best packaging design

Le Cherche Midi

October 22, 2009 | 4 Comments


Country: France | Buy it

Le Cherche Midi has been kind enough to offer Lovely Package® readers 30% off the purchase of their products. Just head over to their online store and enter the promo code: LOVELY30. The promo is valid until Nov. 15th. Thanks Nathan!

“The fragrance industry spends a lot of money creating beautiful trash in the form of cardboard boxes that look great on a shelf, but are discarded after purchase.  So when we developed the packaging for our artisanal fragrances, we sought to combine beauty, function, sustainability and reusability.  The result was our signature wooden box with silk lining.

Conceptually, wood fits very well with our brand – conveying our belief in luxury as a passion for quality rather than pure opulence.  Unlike most fragrance packaging, these boxes can also be re-used after purchase – as keepsakes, jewelry boxes, or any other use that our customers can and have come up with.  But perhaps the most surprising feature is that we were able to use discarded shipping pallets, which are normally burned or thrown away, to create unique packaging that is thoughtfully beautiful.  The process was not complex, we simply took the discarded pallets, sanded them down to the usable wood, and then constructed our boxes.

Our fragrances are only identified by color and number, so incorporating the color of each fragrance was very important to the packaging.  Rather than obscure the natural beauty of the wood, we decided to emphasize the color on the interior, selecting silk lining to add a touch of understated refinement.”




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4 Responses to “Le Cherche Midi”

  1. Oliver
    October 17th, 2009 @ 6:17 am

    wonderful … like it!

  2. Jessica
    October 22nd, 2009 @ 11:13 am

    Not only is the packaging beautiful, but it’s wonderful that the wood has been repurposed—and with the fragrance cube, that the wood is a necessary, functional part of the product. I feel Le Cherche Midi takes “beauty” packaging to a higher level—beyond just making the product look good.

  3. magda
    November 12th, 2009 @ 3:04 am

    nice !!!

  4. inyoung
    March 29th, 2010 @ 6:24 am

    awesome :)

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