Designed by: PepsiCo Design & Innovation
Country: United States

Le Parcel

Le Parcel

Designed by Seven Fifty Five | Country: United States

“The 2015 Le Parcel packaging system is the 3rd round of packaging systems Seven Fifty Five has created for Le Parcel. Each iteration serving a new purpose; a response to challenges faced by the company’s subscription business model.

The challenges to address with this edition of Le Parcel’s packaging was first, weight. To accommodate this need the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label – a typical graphic application.”

Le Parcel

Le Parcel

“The second issue to address in this round of packaging was organization within the box. The heat sealed bag brings both order to the box, but also an element of cleanliness. The bag is also easy to stash on the go, or under the counter, and has a resealable zipper lock.”

Le Parcel

“Le Parcel has always been adamant that their boxes should feel like opening a much-anticipated gift. The bright pink interior and bag as well as the messaging act as an instigator of celebration. The Le Parcel experience is to make periods more enjoyable, the box plays a part in that process reminding subscribers that as Le Parcel – “We are here for you”.

Le Parcel

 

Popular designs

Inverey: A Unique Barrel-Aged Scottish Gin Packaging Design

Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Introducing Nasbah: Egyptian Product Packaging Design

Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.

Innovative Design and Packaging of Teeling Whiskey Crystal Malt

Explore the innovative packaging design of Teeling Whiskey Crystal Malt. A dark screen printed bottle with a Marque™ aluminum label, textural dimension, and a seamless diamond pattern, embodies the brand’s commitment to unconventional expressions.

Designed by: PepsiCo Design & Innovation
Country: United States

Le Parcel

lovely-package-le-parcel-1

Le Parcel

Designed by Seven Fifty Five | Country: United States

“The 2015 Le Parcel packaging system is the 3rd round of packaging systems Seven Fifty Five has created for Le Parcel. Each iteration serving a new purpose; a response to challenges faced by the company’s subscription business model.

The challenges to address with this edition of Le Parcel’s packaging was first, weight. To accommodate this need the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label – a typical graphic application.”

Le Parcel

Le Parcel

“The second issue to address in this round of packaging was organization within the box. The heat sealed bag brings both order to the box, but also an element of cleanliness. The bag is also easy to stash on the go, or under the counter, and has a resealable zipper lock.”

Le Parcel

“Le Parcel has always been adamant that their boxes should feel like opening a much-anticipated gift. The bright pink interior and bag as well as the messaging act as an instigator of celebration. The Le Parcel experience is to make periods more enjoyable, the box plays a part in that process reminding subscribers that as Le Parcel – “We are here for you”.

Le Parcel

 

Previous slide
Next slide