Lovely Package

Curating the very best packaging design

Le Parcel

August 20, 2014 | 2 Comments

Designed by Seven Fifty Five | Country: United States

“The 2015 Le Parcel packaging system is the 3rd round of packaging systems Seven Fifty Five has created for Le Parcel. Each iteration serving a new purpose; a response to challenges faced by the company’s subscription business model.

The challenges to address with this edition of Le Parcel’s packaging was first, weight. To accommodate this need the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label – a typical graphic application.”

“The second issue to address in this round of packaging was organization within the box. The heat sealed bag brings both order to the box, but also an element of cleanliness. The bag is also easy to stash on the go, or under the counter, and has a resealable zipper lock.”

“Le Parcel has always been adamant that their boxes should feel like opening a much-anticipated gift. The bright pink interior and bag as well as the messaging act as an instigator of celebration. The Le Parcel experience is to make periods more enjoyable, the box plays a part in that process reminding subscribers that as Le Parcel – “We are here for you”.

 

Comments

2 Responses to “Le Parcel”

  1. Lizz White
    August 20th, 2014 @ 9:37 pm

    Oh my! I subscribe to this and I LOVE IT! This packaging is beautiful, I cannot wait until next month! Well done, very beautiful! Check them out http://www.LeParcel.com I highly recommend it ladies!!!

  2. heidi olson
    November 18th, 2014 @ 2:26 pm

    i dont know. $20 is pretty steep for 15 tampons and 3 chocolates. a 20ct of tampons are normally $7 and a hersey bar (or bag) is like $1-3. I would probably go for it if the box including shipping was $15. i’ll stick with my birchbox for $10 and a buy a count of 54 tampons every two months.

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