December 13, 2008 | 1 Comment
Designed by 999 Design | Country: United Kingdom
“When Burn Stewart Distillers introduced a new Sherry Cask Finish to their Ledaig range they briefed us to reposition the brand as a premium product through distinctive label design and to distinguish the classic, 7 year old and Sherry Cask Finish with a clear colour hierarchy.
Our approach was to refresh the range highlighting Ledaig’s unique location on the island of Mull. Attention to details was key to creating a look that was premium and understated with a rich, but rustic colour palette, remaining true to the brand’s roots. A bespoke woodcut illustrated map was commissioned which was then blind embossed and varnished on to the pack along with the crafted Ledaig logotype.
The final outcome was a stronger, premium looking brand that ensured placement within more whisky boutiques, specialist duty-free stores, luxury hotels and restaurants both in Scotland and worldwide.”