Lee Never Wasted
February 28, 2011 | 28 Comments
Designed by Happy | Country: India
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”
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28 Responses to “Lee Never Wasted”
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February 28th, 2011 @ 10:53 am
outstanding.!!!!!!
February 28th, 2011 @ 1:56 pm
hah…nice.
February 28th, 2011 @ 6:08 pm
i would buy a pair of lee jeans – no matter how terrible looking – just to get that bag. well played, lee. well played.
February 28th, 2011 @ 9:39 pm
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March 1st, 2011 @ 5:27 am
wow! this is probably the best designed bag i’ve ever seen!
March 1st, 2011 @ 6:02 pm
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March 1st, 2011 @ 7:17 pm
Fantastic! I’ve had the idea of doing something like this for years. I love the idea of suggesting alternative uses for a package after it’s initial use is complete.
March 2nd, 2011 @ 9:16 am
[...] fun and practical ways. That’s what design firm Happy did for their client Lee Jeans and the bags quickly became popular with [...]
March 2nd, 2011 @ 9:43 am
[...] “With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.” more lovelypackage.com [...]
March 2nd, 2011 @ 10:34 am
It’s funny that you’re pushing “eco-friendly” but you’ve wasting a ton of money and resources printing that bag brown to look like it was recycled…..
….unless that is, they’ve invented white ink.
March 2nd, 2011 @ 11:26 am
this is a great idea. very impressive
March 2nd, 2011 @ 2:22 pm
[...] *avb [...]
March 2nd, 2011 @ 4:44 pm
Great design! So many products from 1 single bag
March 3rd, 2011 @ 4:40 am
[...] We already have heard about a clothing packaging design that can be recycled and used as a hanger. This time around, it is Lee’s turn of showing how they care for the environment. Through the Never Wasted packaging design of LEE, a known clothing brand, consumers do not have the chance of putting the packaging in the trash. The Never Wasted can be your stylish “Do No Disturb” door knob signage, desk calendar, bookmark, fun mask, credit card or ID card holder, snake and ladder game board, pencil holder, and more. Each part of the Never Wasted has its own purpose, thus you never have to trash even a single part of the packaging. Even the handle can be your shoelaces, pretty amazing. -via [...]
March 4th, 2011 @ 6:31 am
Wow!
I still have hope that one day all the people of this world have this kind of thinking, such as Lee…
amazing! Congrats
March 4th, 2011 @ 8:02 am
When I was younger our grocery store used to have coloring pages and activities printed on their bags. Everything old is new again!
March 4th, 2011 @ 10:21 am
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March 4th, 2011 @ 12:40 pm
[...] multiple fun and practical ways. That’s what design firm Happy did for their client Lee Jeans and the bags quickly became popular with [...]
March 4th, 2011 @ 10:36 pm
That’s a perfect job !!
March 5th, 2011 @ 6:11 am
[...] all of it’s many uses at Lovely Package . Curating the very best packaging design.. [ tags ] design, ecologic share on Cancel [...]
March 7th, 2011 @ 7:37 am
this is a good job, i like it!
March 7th, 2011 @ 9:24 am
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March 7th, 2011 @ 1:24 pm
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March 16th, 2011 @ 4:28 am
really great idea and nice design!
April 6th, 2011 @ 4:09 am
This is awesome if you can use a bag in multiple ways. It’s a good initiative started by Lee.
May 9th, 2011 @ 8:34 pm
I love the idea, fantastic!!
June 28th, 2011 @ 8:40 pm
Wow….. Great Idea!!
March 9th, 2012 @ 9:18 am
Whr can I get this bag ??