Lee Never Wasted
February 28, 2011 | 19 Comments
Designed by Happy | Country: India
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”
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19 Responses to “Lee Never Wasted”
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February 28th, 2011 @ 10:53 am
outstanding.!!!!!!
February 28th, 2011 @ 1:56 pm
hah…nice.
February 28th, 2011 @ 6:08 pm
i would buy a pair of lee jeans – no matter how terrible looking – just to get that bag. well played, lee. well played.
March 1st, 2011 @ 5:27 am
wow! this is probably the best designed bag i’ve ever seen!
March 1st, 2011 @ 7:17 pm
Fantastic! I’ve had the idea of doing something like this for years. I love the idea of suggesting alternative uses for a package after it’s initial use is complete.
March 2nd, 2011 @ 10:34 am
It’s funny that you’re pushing “eco-friendly” but you’ve wasting a ton of money and resources printing that bag brown to look like it was recycled…..
….unless that is, they’ve invented white ink.
March 2nd, 2011 @ 11:26 am
this is a great idea. very impressive
March 2nd, 2011 @ 4:44 pm
Great design! So many products from 1 single bag
March 4th, 2011 @ 6:31 am
Wow!
I still have hope that one day all the people of this world have this kind of thinking, such as Lee…
amazing! Congrats
March 4th, 2011 @ 8:02 am
When I was younger our grocery store used to have coloring pages and activities printed on their bags. Everything old is new again!
March 4th, 2011 @ 10:36 pm
That’s a perfect job !!
March 7th, 2011 @ 7:37 am
this is a good job, i like it!
March 16th, 2011 @ 4:28 am
really great idea and nice design!
April 6th, 2011 @ 4:09 am
This is awesome if you can use a bag in multiple ways. It’s a good initiative started by Lee.
May 9th, 2011 @ 8:34 pm
I love the idea, fantastic!!
June 28th, 2011 @ 8:40 pm
Wow….. Great Idea!!
March 9th, 2012 @ 9:18 am
Whr can I get this bag ??
October 4th, 2012 @ 10:39 am
@Kyle Schenone …. are you serious?…you know, not everything is printed with CMYK. There are tons of white inks.
September 8th, 2013 @ 7:17 pm
Yeah, Lee never wasted an opportunity either. Specifically, to manufacture their clothes in foreign nations, leaving the US worker high and dry.
But way to look socially conscious. It’s totally not a back handed slap at all.