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Lee Never Wasted

February 28, 2011 | 20 Comments

Designed by Happy | Country: India

“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.

To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”


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20 Responses to “Lee Never Wasted”

  1. designnerve
    February 28th, 2011 @ 10:53 am


  2. akrok design
    February 28th, 2011 @ 1:56 pm


  3. tea
    February 28th, 2011 @ 6:08 pm

    i would buy a pair of lee jeans – no matter how terrible looking – just to get that bag. well played, lee. well played.

  4. Sandra
    March 1st, 2011 @ 5:27 am

    wow! this is probably the best designed bag i’ve ever seen!

  5. Steve
    March 1st, 2011 @ 7:17 pm

    Fantastic! I’ve had the idea of doing something like this for years. I love the idea of suggesting alternative uses for a package after it’s initial use is complete.

  6. Kyle Schenone
    March 2nd, 2011 @ 10:34 am

    It’s funny that you’re pushing “eco-friendly” but you’ve wasting a ton of money and resources printing that bag brown to look like it was recycled…..

    ….unless that is, they’ve invented white ink.

  7. cleve tuttle
    March 2nd, 2011 @ 11:26 am

    this is a great idea. very impressive

  8. Tabris Chen
    March 2nd, 2011 @ 4:44 pm

    Great design! So many products from 1 single bag

  9. Luciana (Brasil)
    March 4th, 2011 @ 6:31 am

    I still have hope that one day all the people of this world have this kind of thinking, such as Lee…
    amazing! Congrats

  10. Lynette
    March 4th, 2011 @ 8:02 am

    When I was younger our grocery store used to have coloring pages and activities printed on their bags. Everything old is new again!

  11. Goyard Lee
    March 4th, 2011 @ 10:36 pm

    That’s a perfect job !!

  12. vicky
    March 7th, 2011 @ 7:37 am

    this is a good job, i like it!

    March 16th, 2011 @ 4:28 am

    really great idea and nice design!

  14. Market Research Company
    April 6th, 2011 @ 4:09 am

    This is awesome if you can use a bag in multiple ways. It’s a good initiative started by Lee.

  15. Amit
    May 9th, 2011 @ 8:34 pm

    I love the idea, fantastic!!

  16. shoner69
    June 28th, 2011 @ 8:40 pm

    Wow….. Great Idea!!

  17. Kruti
    March 9th, 2012 @ 9:18 am

    Whr can I get this bag ??

  18. Sophie
    October 4th, 2012 @ 10:39 am

    @Kyle Schenone …. are you serious?…you know, not everything is printed with CMYK. There are tons of white inks.

  19. JaiGuru
    September 8th, 2013 @ 7:17 pm

    Yeah, Lee never wasted an opportunity either. Specifically, to manufacture their clothes in foreign nations, leaving the US worker high and dry.

    But way to look socially conscious. It’s totally not a back handed slap at all.

  20. moo awad
    August 31st, 2014 @ 12:05 am

    very nice

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