Lovely Package

Curating the very best packaging design

LemonAid & ChariTea

August 18, 2009 | 5 Comments

lemonaid01lr

Designed by BVD (Blidholm Vagnemark Design) | Country: Sweden

“BVD’s design of Blossa’s annual edition mulled wine has achieved a good deal of attention internationally. So much so that the German company LemonAid Beverages GmbH contacted us when they were looking for innovative, iconic design for the new drinks ChariTea and Lemonaid, that will soon be launched all over Europe. Together ChariTea and Lemonaid form a unique charity venture, where most of the profits will be used for social purposes.

ChariTea is freshly brewed tea with natural additions of fruit, not to be confused with the so-called ice teas, made from extracts, which are on the market today. ChariTea will be launched in three flavours to start with, all totally organic and Fairtrade-labelled. “The world’s oldest drink is getting trendy again”, says BVD’s Creative Director Susanna Nygren Barrett.

Tea is strongly connected to health and wellbeing, which is also reflected in the design. Lemonaid is intended to be primarily served in bars, where it can be used either as a mixer or on its own. Both drinks are packaged similarly in a classic standard bottle that BVD selected, as it feels good in the hand and looks authentic rather than over-designed. Labels are avoided by having the graphics silkscreen printed directly onto the bottles, allowing a more integrated design.”

lemonaid02lr

Comments

5 Responses to “LemonAid & ChariTea”

  1. Alicia
    August 18th, 2009 @ 12:16 pm

    Beautiful….I LOVE IT!!!!

  2. Oliver
    August 19th, 2009 @ 12:20 am

    wonderful work – why must the packages in the supermarket look so ugly when they can look so beautiful. it cost even money to design a bad look …

  3. Kendrick
    August 19th, 2009 @ 4:57 am

    so simple, ,love the green bottle choice & word play for the lemonaid… they’re making me thirsty!

  4. Hanna
    November 6th, 2009 @ 1:37 am

    Love this!

  5. Annika tidehorn
    February 4th, 2010 @ 8:52 am

    Can you send me a highresolutioned picture of ChariTea green?

    Thank you
    Annika

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