November 3, 2011 | 3 Comments
Designed by Bob Helsinki | Country: Finland
“Premium hair care range by Bob Helsinki for Miraculos.
We wanted our new premium line to be something different: personal, sympathetic and organic. We wanted to give the products depth, personality and own voice – also in the name. The decision was to speak to the user through the package itself. To literally open a conversation: ask gently for a permission to enter the user’s world. This combined with a unique matte feel of the bottle, the translucent surface and the creamy colour of the liquids made the products both luxurious and easily accessible.”