Lovely Package

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Let Me Be

November 3, 2011 | 3 Comments

Designed by Bob Helsinki | Country: Finland

“Premium hair care range by Bob Helsinki for Miraculos.

We wanted our new premium line to be something different: personal, sympathetic and organic. We wanted to give the products depth, personality and own voice – also in the name. The decision was to speak to the user through the package itself. To literally open a conversation: ask gently for a permission to enter the user’s world. This combined with a unique matte feel of the bottle, the translucent surface and the creamy colour of the liquids made the products both luxurious and easily accessible.”


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3 Responses to “Let Me Be”

  1. Maryline
    November 3rd, 2011 @ 8:36 am

    This one is interesting. The shampoo and conditioner look cheap to me. I guess there is a fine line between looking cheap and being minimal (going for the organic look).

  2. JJ
    November 3rd, 2011 @ 10:58 am

    I really like the color choice of the bottle and the accent warm colors. I’m not fond of the font choice for the subtext; doesn’t fit the overall perception of the brand.

  3. Thomas Adcock
    November 4th, 2011 @ 2:05 pm

    God, that logotype is just dying for some color.

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Lovely Package

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