Lovely Package

Curating the very best packaging design

Level Ground Trading

June 1, 2010 | 7 Comments

Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”


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7 Responses to “Level Ground Trading”

  1. Niklas Hessman
    June 2nd, 2010 @ 1:53 pm

    Amazing! Really loves this! Clean, professional and good work with the material

  2. akrokdesign
    June 2nd, 2010 @ 2:19 pm

    neat. nice work.

  3. Gaofung
    June 2nd, 2010 @ 6:24 pm


  4. ClipThis
    June 9th, 2010 @ 2:48 pm

    Very impressive. I love how the labels pop with their color.

  5. femoz.
    June 13th, 2010 @ 11:46 pm

    Lovely! Really like the organic and warm feeling that makes it feel honest and approachable..~

  6. Lisa Stepp
    September 20th, 2013 @ 7:27 am

    The words “ground” and “whole beans” need to made larger on the packaging. My husband came home with beans and we have no way of grinding them. You should also remind your stores to teach their employees to accept the packages for upcycling. Love your coffee!

  7. gregorio
    May 2nd, 2015 @ 12:16 pm

    Absolutely amazing packaging design. Clear message and perfectly designed. Congrats!

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Lovely Package

Curating the very best packaging design