Lovely Package

Curating the very best packaging design

Level Ground

October 31, 2011 | 9 Comments

Design by Subplot Design | Country: Canada

Following up on the strong success of Level Ground Trading’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Subplot Design Inc. has redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.

“Subplot’s 2010 packaging redesign has contributed amazingly to our success”, says Level Ground President, Hugo Ciro. “Sales are up 20% over the previous year, and we have signed many new retailers. We are obviously thrilled.

”The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.

Level Ground Organic Dried Fruit
This Direct Fair Trade and certified organic dried fruit features large, tender pieces and is delectably sweet and all-natural. Through Direct Fair Trade partnerships, farmers receive a fair price for each harvest. Fresh fruit is cut and dried by women living in Cazuca, Colombia, a refugee settlement on the outskirts of Bogotá, providing fair income, microcredit loans, education and health care opportunities for their families.

Level Ground Philippines MicroLot
Their first-ever shipment from Coffee for Peace in the Philippines, the initial harvest is from 30 farming families in Purok 8, Mt. Matutum on Mindanao. Farm elevations are between 800 and 1500 meters above sea level, and the lot is only 600kg (10 sacks of coffee).

Level Ground Organic Cane Sugar
Organically grown by small-scale farmers in the rich, volcanic soils of Huila, Colombia, this unique cane sugar has been hand-processed in a cottage industry press. Farmers are paid fair prices for each harvest and income from processing stays in the local farming community. This unrefined, single-stream sugar maintains a delectable caramel sweetness that is a perfect match with coffee or baking recipes.



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9 Responses to “Level Ground”

  1. Steve
    October 31st, 2011 @ 9:21 am

    These are really fun. I’m a sucker for anything printed on natural chipboard/paper. Loving the pops of colors and black prints, too. Very nice.

  2. Jordan
    October 31st, 2011 @ 11:01 am

    I’ve seen the coffee out in the market place and it stands out from its competitors. The use of kraft with the bright color labels is great!

  3. Richard Baird
    November 1st, 2011 @ 12:17 am

    Really lovely work.

  4. Selektor
    November 1st, 2011 @ 6:32 am

    Beautifully executed packaging, love the colour balance and illustration!

  5. Maryline
    November 3rd, 2011 @ 8:44 am

    I second what @Selektor said. Good balance

  6. Jasmyn
    November 28th, 2011 @ 2:41 pm

    Quite lovely.

  7. Heba
    March 26th, 2013 @ 2:09 am

    I second Steve and Selektor.

    Beautiful and inspiring and fun. Love the mix of all elements, wonderfully balanced.

    This makes me even more excited about both ethically sourced food products, and packaging design today

  8. Jackie
    April 11th, 2013 @ 5:40 pm

    If I were interested in buying this in the US, preferably through a supplier i.e. United Natural Foods Inc, could this be worked out?
    I really like the packaging, it’s fantastic. I’m sure it tastes great too. I’m working on the opening of a new food & beverage area – it’s not a full-size restaurant, more like a casual cafe. Oriented towards eco-friendly fashion and organic foods. I really would like to see products like this there.

  9. Benjamin
    August 11th, 2013 @ 11:26 am

    What about recycle-ability or sustainable packaging? While this is beautifully designed I think having the consciousness to design a package that can be compostable would add more to the brand’s credibility and hold relevance with the target market this product appeals to.

    We as designers must start changing the way the world sees packaging because there’s getting to be a lot of trash. We need to push the boundaries of how to make our consumerist society more ethical and make our designs friendlier to our planet.

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Lovely Package

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