Lovely Package

Curating the very best packaging design

Levi’s Basics

October 10, 2014 | 3 Comments

lovely-package-levis-basics-1

Designed by Mad Projects | Country: Unites States

“To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves.

The 200 series box is designed as a working match strike.

The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh.

And the 400 series is made of authentic wood paneling.”

lovely-package-levis-basics-2 lovely-package-levis-basics-3 lovely-package-levis-basics-4 lovely-package-levis-basics-5 lovely-package-levis-basics-6 lovely-package-levis-basics-7 lovely-package-levis-basics-8

Comments

3 Responses to “Levi’s Basics”

  1. ---
    November 20th, 2014 @ 2:16 pm

    This whole “everything is vintage” hipster thing is kind of going a bit far… Like, socks in a jar with a picture of an old guy? Really??

  2. Inkable Label Co.
    May 24th, 2015 @ 9:25 pm

    Nice vintage take on the Levi’s Basics series, and appreciate the memento concept…. Although I haven’t printed labels for socks in a jar before. Interesting.

  3. Anna-Maria Kyranis
    August 12th, 2015 @ 1:00 pm

    This was actually designed by our company for LEVIS. Mad Projects is NOT responsible for this design, please contact me to correct.

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors