Lovely Package

Curating the very best packaging design

LIFEWTR Series 1

March 26, 2018 | No Comments


Designed by PepsiCo Design & Innovation | Country: United States

“Released in a series of three, with label designs refreshing quarterly, LIFEWTR bottles will feature different creators’ work to introduce distinct expressions of creativity. The first series features the captivating work of some of the boldest and most transformative artists of today: MOMO, Craig & Karl, and Jason Woodside.”

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PepsiCo Design & Innovation became winners of the prominent Platinum A’ Design Award.

A’ Award and Competitions are pleased to announce that the project LIFEWTR Series 1 by Erika Lenzi has been granted the famous Platinum A’ Design Award in Packaging Design Category.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A’ Design Award and Competitions

A’Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A’ Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To learn more visit For further information about the competition please visit


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Lovely Package

Curating the very best packaging design