Lovely Package

Curating the very best packaging design

Limited Edition Fedrigoni Leica

March 11, 2014 | 7 Comments

Designed by Geometry Global | Country: Germany

“A piece of paper merges an extraordinary packaging concept and an exceptional product
into one. Sold in Fedrigoni showrooms only, the limited Edition of Leica Cameras is wrapped so intimately by fine paper, the “unboxing” reminds of a paper sample book and turns into a Fedrigoni brand experience. Finally, the paper also replaces the cameras traditional leather banderole and becomes an integral part of it and not just its packaging.”

Comments

7 Responses to “Limited Edition Fedrigoni Leica”

  1. camila
    March 11th, 2014 @ 12:22 pm

    Exquisite!

  2. Carmel
    March 12th, 2014 @ 12:28 am

    It’s simply smart and brilliant

  3. inigo
    March 12th, 2014 @ 7:15 am

    wow!!

  4. Vasil Ivanov
    March 21st, 2014 @ 10:40 am

    Great design. I hope other manufacturers to take care more for their products. This is great example how to do it.

  5. Paul - CD at Geometry Global London
    March 27th, 2014 @ 5:04 am

    beautiful, and what a lovely way to showcase both the sponsor and the product story.

  6. Random
    April 8th, 2014 @ 9:13 am

    What a waste of materials. It looks nice yes, but let’s be real, all that stuff will hit the garbage, the user actually uses the camera not the pointless, nice though, design.

  7. Variable
    June 13th, 2014 @ 6:55 am

    I agree with Random – particularly given the pages are largely adorned what appears to be a bunch of insipid platitudes.

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