Jun 10, 2009
Lola’s Kitchen
Designed by Campbell Hay | Country: United Kingdom
“Lola’s Kitchen bake yummy cupcakes and bring them round to your house. The obvious popularity of this idea meant Lola’s needed a strong brand identity to help support their growth.
We coined the line ‘Hand Crafted Cupcakes’ to communicate the essence of what they do, and designed them an identity to illustrate the nature of their business across all media, from a sugar coated logo to pastel coloured stationery and packaging, and even – quite literally – the icing on the cake.”
4 Comments, Comment or Ping
Aniko Hill
It seems that premium branding for Cupcakes is becoming as trendy as what we saw recently with Yogurt brands (ie: Pink Berry). This particular one is cute but clever as well!
Jun 10th, 2009
suzanne
Cupcake packaging is the new platform to showcase your creativity: http://www.luxcrux.com/2008/10/cupcake-carrier.html#more
Please do a post on cupcake packaging in general, I’d love to do a side by side comparison to see the evolution of cupcake packaging. I would start with Hostess packaging!
Jun 11th, 2009
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