“As a new brand, it was important that we got the name out there and informed people that London Undercover make umbrellas. The range was a more portable, less expensive addition to the more classic walking stick umbrellas that the brand sells. The aim was for the packaging to be as eye catching as possible and stand out in a busy store. Together, the set of 4 different Neon colours printed on black does just that and draws you towards them. The design was stripped back to literally just the brand logo and the recycled icon on the base of the tube (London Undercover umbrellas / packaging are made using recycled materials). We wanted people to be intrigued as to who/what London Undercover was and forced to find out what was inside. In doing so, are able to make the connection and hopefully remember the brand.”