Lovely Package

Curating the very best packaging design

Longview Estate Range

May 19, 2010 | 1 Comment

Designed by Voice | Country: Australia

“Longview’s Estate range has been available for 10 years. After the vineyard was sold, the new owners commissioned the redesign of the original labels with the specific purpose of increasing sales and portraying a message of quality and uniqueness.”

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One Response to “Longview Estate Range”

  1. Jodie Moule
    May 29th, 2010 @ 4:43 am

    Achieved!! Great look – and tapping into an important angle; ‘most consumers’ go off the design of the label.

    Moral?

    Design matters.

    Cheers
    Jodie

    @jodiemoule

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