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Lucky Brand Jeans

January 3, 2013 | 1 Comment

Designed by Mark Kaiser | Country: United States

“Corresponding with an overall re-design of all of our retail store branded print collateral, I concepted and directed the design of two shoe packaging initiatives. The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail.”

Comments

One Response to “Lucky Brand Jeans”

  1. Leah
    January 22nd, 2013 @ 10:36 pm

    The typography is quite impressive. It really catches everyone’s attention with this classy packaging.

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