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LYO Expedition

November 2, 2011 | 4 Comments

Designed by Independent Visual Consultancy | Country: Poland

“LYO Food Ltd. is a producer of LYO Expedition – freeze-dried meals intended for alpinist, sailors and outdoor enthusiasts.

LYO Expedition packaging needs to be small, lightweight and withstand most harsh conditions that are a norm in demanding environments like Himalaya, North Pole, Atlantic Ocean, Iceland glaciers etc. These are the reasons why all meals and fruits are packed in simple aluminium reinforced doypacks – each hermetically sealed.

We have dressed this spartan object in minimalistic fashion covering it entirely with black and white pattern(designed for LYO EXPEDITION identity system). Then we have added only big, orange name of the meal on the front and a green sticker referring to pure natural content of every LYO meal. On the back of packaging we have designed a waterproof informative etiquette.

Comments

4 Responses to “LYO Expedition”

  1. Selektor
    November 3rd, 2011 @ 8:31 am

    A very nice one!

  2. Przemek
    November 3rd, 2011 @ 9:28 am

    We have just made new real life pack shots of LYO meals for our client. You can view them here:

    http://www.independentvisual.cc/#1260373/LYO-FOOD

    You will find there also more information about whole LYO FOOD identity program.

  3. Berge
    November 6th, 2011 @ 5:47 am

    The first time i saw this product it looked like a shampoo or something like that. It just looks wrong because of the lines on the packaging that looks a lot like hair blowing in the wind. So when I thought of eating that I actually got a little bit sick so this get’s a F from me. Change the background to something else and will be fine, anything but hair!

  4. packaging india
    November 8th, 2011 @ 12:31 am

    I consent with Berge that it looks different product from the actual because of its design. The design is not appropriate to convey the product as well as message as it doesn’t look relevant to the product. I suggest to make some changes to improve its brand identity.

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