Lovely Package

Curating the very best packaging design


June 28, 2012 | 3 Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of newly designed packaging for Lyons cakes. Briefed to explore and celebrate the brand’s rich heritage, the new look plays back to its famous history of teashops and its waitresses from the 1890s.

With a long-­‐standing tradition for ‘proper’ cakes, the brand was renowned for its nippy waitresses serving up affordable tea and cake to the masses. Having lost its way over the years, the redesign focused on communicating the brand’s story in a relevant and contemporary manner.”

“The new design gave us a chance to transform Lyon’s, rediscovering the wonderful heritage that made the brand famous in the early 1900s. We decided to hero the nippy waitresses at the heart of the teashops to deliver personality & heritage, balanced with a vibrant colour palette to create a sense of modernity for the brand.” Laurence Hunnex, Senior Designer, jkr.

“We’re absolutely delighted with the new look Lyons packaging. At a time when every brand is claiming some kind of heritage story, Lyons has a genuinely fascinating past, having been baking cakes since 1894. The new design taps into this rich Lyons history for inspiration, making the range look much more enticing and providing real stand out on shelf.” Dean Lavender, Brand Manager, Premier Foods.”


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3 Responses to “Lyons”

  1. smirker
    June 29th, 2012 @ 5:19 am

    Just like that radical Mr Kipling packaging from a few years back. Really lovely from a design perspective, but can pretty much guarantee they’ll need to re-design within a couple of years because it might be just a bit too upmarket for supermarket cake.

  2. James
    July 2nd, 2012 @ 11:00 am

    Agreed that it might be to upmarket and once again it’s a classic JKR logo pack but I still can’t myelf, I love this design.

  3. joeltong ong
    July 6th, 2012 @ 4:58 am

    simple and nice. lovely design.

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Lovely Package

Curating the very best packaging design