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Mack Cider

June 4, 2010 | 9 Comments

Designed by Tank Design | Country: Norway

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

Comments

9 Responses to “Mack Cider”

  1. Christina
    June 4th, 2010 @ 9:43 am

    Refreshing!

  2. Matt
    June 5th, 2010 @ 11:07 pm

    The flavor band around the neck of the bottle seems out of place. I think the design would be much stronger without it, especially because the flavor is also shown in both words and an image on the main label. Besides that, I really like the overall design.

  3. Uran
    June 6th, 2010 @ 3:52 am

    Great design!

  4. Paul
    June 7th, 2010 @ 6:35 am

    @Matt – I think I see what you mean but I kind of like the neckband on there.

    I want to see if I can purchase these drinks online, they look delicious!

  5. JensK
    June 7th, 2010 @ 1:07 pm

    Thanks all! I think we must have done 200+ different sketches for this project… Buying it online may be a tough challenge but you never know. We can bring a 6-pack to the OFFF-conference (Paris, mid june) if you want to have a taste. A few snapshots of the real bottle (and sixpack) here: http://www.flickr.com/photos/tanknorway/

  6. akrokdesign
    June 7th, 2010 @ 5:37 pm

    nice work, jens.

  7. Matt
    June 7th, 2010 @ 9:15 pm

    I take back what I said about the design being stronger without the neckband, because I no longer think that it would be. I’m not sure what was going through my head on Saturday, but I definitely don’t feel the same way about the neckbands as I did when I posted that.

    I think the neckbands serve as great identification for the flavors of the beverages, especially when they are in someone’s hand or partially buried in ice cubes. They also very effectively communicate the difference between the similarly colored the Apple and Pear ciders.

    @ JensK – Great job to you and the rest of Tank for your bottle designs. The six-packs looks great, too!

    @Paul – You said “I think I see what you mean.” What were you thinking?

  8. A Stock
    May 10th, 2011 @ 3:31 am

    Lovely refreshing package design, I am also very impressed with the visual, is it done in illustrator? Or did you do it in a 3D package. The water droplets make the whole design look mouthwatering!

  9. A Dyonta
    April 24th, 2012 @ 2:42 am

    it invites one to take a sip.. so refreshing.. well designed..

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