Feb 26, 2009
Madrid 2016 Olympic Games Bid Book
Designed by Tres Tipos Gráficos | Country: Spain | Fonts used: Univers
"This box contents 3 books where the international Olympic Comitee can find all kind of information regarding the city of Madrid as social and political context, economy, legal aspects, sports organisation etc... The box shows a complex pattern full of names from different cultures as the concept of the Madrid 2016 candidature was “The games with the human touch”. The books covers show pictures of anonymous people from Madrid showing their support to the Olympic project."
11 Comments, Comment or Ping
James
excelent!
Feb 26th, 2009
akrokdesign
nice eye candy.
Feb 26th, 2009
Derek
I don’t see how this is a “human touch”. There are anonymous photos of people that look more like stock photos than anything. There’s also no sign a human hand has ever touched anything in the production process. They picked a cold, modernist typeface and constructed a very inorganic, grid-like layout. To top it all off the color palette is cold as ice.
I can’t say it’s not well done. It’s a well executed design, but the concept doesn’t come through as “human” and “individual”. I hope the pictures don’t do this package justice, because I don’t see anything human about this design.
May 14th, 2009
Houk van Lake
oh my god! this is fantastic! congrats good design, i hope madrid wins with this great book
May 14th, 2009
Jack
Derek, are you from Chicago? I Bet you´re
May 23rd, 2009
Dylan
@Derek:
The anonymous photos are volunteers that were randomly selecter to be on the covers. They ARE linked to the Olympics.
About the gridlike layout, in the outside boxcover there are stamped names of everyone inside of the organisation that is working on the bid. Having been to madrid and talked to the people who designed and made this book I can assure you this is by far the most human book of the four.
Jun 21st, 2009
carlos
who made it?
I love it
Dec 9th, 2009
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