Lovely Package

Curating the very best packaging design

Mal Mezcal

December 4, 2015 | 2 Comments

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Designed by A-ya Design | Country: United Kingdom

“Mal Mezcal is a luxury mezcal brand with international distribution. Using finest 100% agave, this premium alcohol is produced in small batches by a family-run artisanal distillery in the wilderness of Oaxaca.

The overall aesthetic is inspired by the domestication of jungle wildlife which was practiced in Mexico in the beginning of the 20th century. Influenced by the lifestyle of the Mexican intelligentsia of the time, we imagined that Mal Mezcal would be drunk by people who related to that lifestyle.

We wanted to position the design in contrast to everything that was on the market. We stayed away from traditional Mexican-themed design references and aimed to develop an identity and packaging with a contemporary, sophisticated and modern look, for the global consumer.”

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“The animal engravings are used on bottle labels as well as the lily flower, which nods to the fact that agave plant is part if the lily family. The overall colour scheme is largely monochrome with a splash of an accent colour,  which is used to break up black and white canons or to highlight necessary information. For wider brand communications, packaging and marketing material we used modern typefaces, occasionally fused with photographic collages. The combination creative a distinctive and unique tone of voice.

The wooden crates were custom made by the local artisanal product design studio that uses natively grown wood. The cardboard shipping boxes, also locally produced, were specially designed to hold 6 bottles, using corrugated board specifically developed for heavy-duty packaging applications.”

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Comments

2 Responses to “Mal Mezcal”

  1. Eduardo
    December 29th, 2015 @ 3:00 pm

    Best Mezcal in Mexico

  2. María José Cuevas
    February 1st, 2016 @ 10:08 am

    Dear A-ya Design

    My name is Maria José Cuevas and I am the creator of the graphic image for MAL MEZCAL. Tarek Echeverría and Jeff Szeszko hired me in 2012 to develop the corporate identity design and branding of MAL MEZCAL in Mexico City.

    I developed the concept, labels, logo, colors from zero. A design that was approved by Tarek and Jeff.

    For my astonishment I see you are signing yourself as the author of the global identity design when you know it was not done by you. You joined the design work when all the image was finished to design the applications ( packaging and paperwork) based on a concept I designed using the originals of my work. To my disbelief I quote, ” The animal engravings are used on bottle labels as well as the lily flower, which nods to the fact that agave plant is part if the lily family. The overall colour scheme is largely monochrome with a splash of an accent colour ,” without giving proper credit to the creator. I am sure you know as a graphic designer the hours of work it takes to develop the graphic identity of a brand.

    I believe it would be ethical on your behalf to give proper credit were it is due if you are going to publish in your website de logos and labels, that is, give me credit for the corporate graphic design and credit that which corresponds to your work. I have my design copyrights registered , so its pretty serious you are claiming they are yours.

    I very kindly ask you credit me in you website, as well as http://lovelypackage.com/mal-mezcal/ and any other site where you have published my design.

    Many thanks,
    Kind regards from Mexico City,
    María José

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