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Maldon Salt

August 24, 2011 | 4 Comments

Designed by Pearlfisher | Country: United Kingdom

Pearlfisher has created the new brand identity and packaging for iconic UK salt brand – Maldon Salt.

Based in Essex, UK, the Maldon Crystal Salt Company is a family business run by the fourth generation of the Osborne family. The salt is still hand harvested using traditional and natural methods which gives it its famous superior quality, loved and recommended by an impressive number of celebrity chefs the world over.

The new brand identity for Maldon celebrates the natural elements of Maldon salt, celebrating its flavor and long-standing commitment to making only the best quality products. The design is simple but strong so that it can embrace Maldon’s other products – Maldon Smoked sea salt and Maldon organic black pepper.

Natalie Chung, Pearlfisher Creative Director, says, ‘We moved away from the generic world of salt on salad to create an iconic, proud marque inspired by Maldon’s unique texture and shape. The packaging celebrates the depth and quality of the product with confidence and character allowing us to tell the story of Maldon from its heritage to its modern relevance in a way that was tasty, bold and natural – just like the salt.”

Comments

4 Responses to “Maldon Salt”

  1. Jordan
    August 25th, 2011 @ 1:45 pm

    Very classic looking packaging. This kind of design is beautiful in that it can float threw years to come without looking dated. Or at least dated in a bad way.

  2. Steve
    August 31st, 2011 @ 5:50 am

    A good redesign with strong colours and a bold approach. As a Maldon user (and designer) I quite liked the nature of the old packaging. Sure, it was a bit rubbish but I liked that it wasn’t ‘branded’. There’s something nice about using a product that feels a little unique, almost a chef’s ingredient. The heavy branding, especially the strapline, loses a lot of that joy.

  3. Jim
    September 2nd, 2011 @ 1:05 am

    Hmmm really quite boring. As for unique, to me it’s generic… could be soap, could be mints…

  4. i love packaging
    October 26th, 2011 @ 9:41 am

    Agree, last packaging wasn’t great but better than this.

    Pretty disapointing!

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