Lovely Package

Curating the very best packaging design

Mast Brothers Chocolate

March 9, 2009 | 19 Comments


Designed by Mast Brothers | Country: United States | Fonts used: Metro

Beautiful detailed packaging for Brooklyn based artisan chocolate brand, Mast Brothers Chocolate.















Images via Shop Composition.


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/ on line 399

19 Responses to “Mast Brothers Chocolate”

  1. Michael Tyznik
    March 9th, 2009 @ 12:13 pm

    I don’t know who designed it, but I’m glad someone finally took some good product shots of it. I admit that I choose what variety of chocolate to buy from them based on the pattern and not the chocolate inside.

  2. andy
    March 9th, 2009 @ 1:34 pm

    The wrapping papers are Florentine paper from Rossi They just stick their custom label on it.

  3. TheDodgyLodger
    March 10th, 2009 @ 7:35 am

    I knew the paper looked familiar. I used one of them to make a love letter about 10 years ago… it’s like seeing an old friend again.

  4. Anna
    March 10th, 2009 @ 10:50 am

    I like the paper, but I’m not really feeling the label…

  5. Meggan
    March 10th, 2009 @ 12:43 pm

    The paper is Florentine…and the brothers came up with that concept very naturally through collecting papers and patterns themselves. Soon they will be using handmade patterns from different artists like myself…

    fingers crossed…

  6. Yogesh
    March 11th, 2009 @ 2:09 am

    Not all that great actually. I doesnt look like chocolate at all. Infact I feel it contains some textile or handmade products…. Its a normal wrapping paper. This has got nothing to do with packaging

  7. TheDodgyLodger
    March 11th, 2009 @ 11:57 am

    I disagree, Yogesh. The choice of a wrapping paper makes an interesting idea for packaging. Now I’m thinking of opening a seasonal bakery and putting Santa Muffins in “normal wrapping paper.”

  8. Jose
    March 11th, 2009 @ 1:13 pm

    I know who designed it.
    michael mast and his brother rick mast
    michael is my next door neighbor
    they just open their store in north 3rd and Berry in brooklyn
    they are open to the public on weekends and the rest of the time they are making this ridiculously tasting chocolate


  9. Mattias
    March 13th, 2009 @ 2:51 pm

    Wow! Thinking different – in a good way!

  10. brooke
    March 19th, 2009 @ 1:00 pm

    I think it’s a really smart solution for a small artisan shop. There’s no way they could afford to print that many different types of paper when they were first starting out.. so they bought existing paper and made a label that could work on all their products. I think those Mast brothers are super smart.

  11. Emmilie
    March 31st, 2009 @ 9:33 am

    I like the patterns. But i really disslike the typhografy (spelled right?) and the labels need more work.

  12. SarahZane
    April 1st, 2009 @ 8:14 am

    IM OBSESSED!!! Not only is it beautiful, but it is absolutely delicious! I live right next door to the shop and am counting down the days until saturday… I just wish there was a way to purchase it during the week. YUMMMMM

  13. Monica
    April 21st, 2009 @ 7:48 am

    Beautiful and smart idea. I really like the concept of apropriation.

  14. kamela
    April 22nd, 2009 @ 12:51 am

    i think that these design are great
    i adore chocolate & when i have to choose i first see the design & quality of the paper .
    if they are good the quality of chocolate is good but when they are great the quality is great 😀

  15. Todd
    July 13th, 2009 @ 8:09 am

    I hope they find a distributor in Minneapolis – the oft overlooked chocolate epicenter of the universe. Or at least it would be if more cool chocolatiers sold their wares here.

  16. lyndsay
    November 22nd, 2009 @ 4:31 pm

    love this packaging. i agree with brooke, a great creative solution for a low-cost start-up packaging idea! gives it an artisan professional touch. i love the typography, i think it contrasts in a “manly”, stark and modern way against the pretty, more feminine flourish of the wrapping paper. also… the chocolate is TOP NOTCH!! :)

  17. nanaraya
    July 29th, 2010 @ 10:01 pm

    i love it!

  18. Elizabeth
    January 11th, 2011 @ 10:06 am

    GORGEOUS! Such beautiful inspiration.

  19. Nelli
    November 7th, 2011 @ 11:09 am

    How I just loove packaging design especially when its beautiful and wrapped around chocolate <3

Your Comment

Lovely Package

Curating the very best packaging design