1. Michael Tyznik

   I don’t know who designed it, but I’m glad someone finally took some good product shots of it. I admit that I choose what variety of chocolate to buy from them based on the pattern and not the chocolate inside.

   Mar 9th, 2009

2. andy

   The wrapping papers are Florentine paper from Rossi http://www.rossicartotecnica.it They just stick their custom label on it.

   Mar 9th, 2009

3. TheDodgyLodger

   I knew the paper looked familiar. I used one of them to make a love letter about 10 years ago… it’s like seeing an old friend again.

   Mar 10th, 2009

4. Anna

   I like the paper, but I’m not really feeling the label…

   Mar 10th, 2009

5. Meggan

   The paper is Florentine…and the brothers came up with that concept very naturally through collecting papers and patterns themselves. Soon they will be using handmade patterns from different artists like myself…

   fingers crossed…

   Mar 10th, 2009

6. Yogesh

   Not all that great actually. I doesnt look like chocolate at all. Infact I feel it contains some textile or handmade products…. Its a normal wrapping paper. This has got nothing to do with packaging

   Mar 11th, 2009

7. TheDodgyLodger

   I disagree, Yogesh. The choice of a wrapping paper makes an interesting idea for packaging. Now I’m thinking of opening a seasonal bakery and putting Santa Muffins in “normal wrapping paper.”

   Mar 11th, 2009

8. Jose

   I know who designed it.
   michael mast and his brother rick mast
   michael is my next door neighbor
   they just open their store in north 3rd and Berry in brooklyn
   they are open to the public on weekends and the rest of the time they are making this ridiculously tasting chocolate

   :]

   Mar 11th, 2009

9. Mattias

   Wow! Thinking different - in a good way!

   Mar 13th, 2009

10. brooke

    I think it’s a really smart solution for a small artisan shop. There’s no way they could afford to print that many different types of paper when they were first starting out.. so they bought existing paper and made a label that could work on all their products. I think those Mast brothers are super smart.

    Mar 19th, 2009

11. Emmilie

    I like the patterns. But i really disslike the typhografy (spelled right?) and the labels need more work.

    Mar 31st, 2009

12. SarahZane

    IM OBSESSED!!! Not only is it beautiful, but it is absolutely delicious! I live right next door to the shop and am counting down the days until saturday… I just wish there was a way to purchase it during the week. YUMMMMM

    Apr 1st, 2009

13. Monica

    Beautiful and smart idea. I really like the concept of apropriation.

    Apr 21st, 2009

14. kamela

    i think that these design are great
    i adore chocolate & when i have to choose i first see the design & quality of the paper .
    if they are good the quality of chocolate is good but when they are great the quality is great

    Apr 22nd, 2009

15. Todd

    Gorgeous!
    I hope they find a distributor in Minneapolis - the oft overlooked chocolate epicenter of the universe. Or at least it would be if more cool chocolatiers sold their wares here.

    Jul 13th, 2009

16. lyndsay

    love this packaging. i agree with brooke, a great creative solution for a low-cost start-up packaging idea! gives it an artisan professional touch. i love the typography, i think it contrasts in a “manly”, stark and modern way against the pretty, more feminine flourish of the wrapping paper. also… the chocolate is TOP NOTCH!!

    Nov 22nd, 2009

1. Sarah Walsh « wolf eyebrows - Feb 15th, 2010

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