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Masterson’s Rye Whiskey

February 14, 2012 | 3 Comments

Designed by Studio 32 North | Country: United States

“Drawing inspiration from its namesake, the packaging is imbued with Bat Masterson’s life and lore. The bottle has a strikingly graceful shoulder that’s reminiscent of 19th century whiskey flasks, while the small front label lets the whiskey’s glorious amber hue do most of the talking. Serving as a tribute to Masterson’s days as a renowned journalist, the die-cut label resembles a clipped-out newspaper column, complete with torn edges like a real newspaper. The exterior box features a die-cut window, allowing the label to stand out-yet fit in seamlessly with newspaper articles printed over the surface of the box. The articles delve deeper into Masterson’s life and were custom written in the distinctively verbose and dramatic turn-of-the-century tone.”


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3 Responses to “Masterson’s Rye Whiskey”

  1. James reynolds
    February 14th, 2012 @ 5:10 pm

    Bat Masterson would have been delighted…probably would have written a long,long article about the fabulous fluid contained in one eye-catching,enticing packaging.

  2. sascha
    February 16th, 2012 @ 1:33 am

    How cool is that? Guess I won’t be able to get it for my dad’s birthday in germany. But it is great inspiration for a DIY packaging. Thanks for sharing !

  3. Thomas Adcock
    February 17th, 2012 @ 9:26 am

    Beautiful. The integration of both the interior and exterior elements is grand.

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