Lovely Package

Curating the very best packaging design

Matsu Wine

May 26, 2009 | 7 Comments

matsu

Designed by Moruba | Country: Spain

“Moruba has created the branding and packaging for Matsu, an organic winery from the Toro D.O. Matsu is a modern a project for sustainable viticulture that brings together a unique collection of high expression wines.

The solution adopted is faithful to Matsu’s philosophy, his image has been stripped from all sorts of tricks to link directly with nature and with the people who cares about it. Thus, the Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ are represented by a portraits series of three generations that devote their lives to the field. Each one personality’s embodies the characteristics of the wine that gets its name.

The renowned photographers, Bèla Adler and Salvador Fresneda, have been chosen by Moruba for the portraits realisation that brings life to the characters of Matsu.”

Comments

7 Responses to “Matsu Wine”

  1. AvideDesigner
    May 26th, 2009 @ 6:58 am

    I just Imagine a concept with a young boy on the picture. And years after years, the face became a old man with the time and the better quality of wine :)

  2. chuchuan
    June 21st, 2009 @ 3:20 pm

    excelent concept…

  3. Amazing Wine Labels: 30 Creative and Unique Wine Label Designs « Ventelations
    May 3rd, 2010 @ 2:32 am

    [...] A quick glance at these bottles instantly communicates this winery’s main value– three generations of expertise.  The Matsu Organic Wine bottles show the history of this wine from grandfather to grandson, showing the focus this family has put into its grape over these generations.  Each label represents a different wine from Matsu, “El Pícaro”, “El Recio” and “El Viejo”– each with it’s own personality and flavor. [link] [...]

  4. Wine Labels Designs « From bloggers to bloggers
    May 31st, 2010 @ 10:40 am

    [...] A quick glance at these bottles instantly communicates this winery’s main value– three generations of expertise.  The Matsu Organic Wine bottles show the history of this wine from grandfather to grandson, showing the focus this family has put into its grape over these generations.  Each label represents a different wine from Matsu, “El Pícaro”, “El Recio” and “El Viejo”– each with it’s own personality and flavor. [link] [...]

  5. Nick Fracture
    June 7th, 2010 @ 10:24 pm

    Absolutely love this. Great concept

  6. Wino na koniec tygodnia – Matsu El Picaro 2009 « PornoKaszanka
    September 28th, 2010 @ 1:29 pm

    [...] { butelki projektowane przez Moruba } [...]

  7. Paul Williams
    March 29th, 2012 @ 4:28 pm

    We enjoyed the images of Matsu Wines so much we featured them here http://winetrailsonline.com/wonderful-images-of-wine-labels/

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors