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Matsu Wine

May 26, 2009 | 9 Comments


Designed by Moruba | Country: Spain

“Moruba has created the branding and packaging for Matsu, an organic winery from the Toro D.O. Matsu is a modern a project for sustainable viticulture that brings together a unique collection of high expression wines.

The solution adopted is faithful to Matsu’s philosophy, his image has been stripped from all sorts of tricks to link directly with nature and with the people who cares about it. Thus, the Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ are represented by a portraits series of three generations that devote their lives to the field. Each one personality’s embodies the characteristics of the wine that gets its name.

The renowned photographers, Bèla Adler and Salvador Fresneda, have been chosen by Moruba for the portraits realisation that brings life to the characters of Matsu.”


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9 Responses to “Matsu Wine”

  1. AvideDesigner
    May 26th, 2009 @ 6:58 am

    I just Imagine a concept with a young boy on the picture. And years after years, the face became a old man with the time and the better quality of wine :)

  2. chuchuan
    June 21st, 2009 @ 3:20 pm

    excelent concept…

  3. Nick Fracture
    June 7th, 2010 @ 10:24 pm

    Absolutely love this. Great concept

  4. Paul Williams
    March 29th, 2012 @ 4:28 pm

    We enjoyed the images of Matsu Wines so much we featured them here

  5. europhile
    October 2nd, 2012 @ 3:19 pm

    It’s very tacky.

  6. Frederick Andreou
    December 23rd, 2012 @ 10:17 am

    Fantastic or rather an inspirational idea!!! So much so that i made my first purchase this afternoon

  7. Imants
    April 11th, 2013 @ 5:43 am

    by the way – this wine is excellent !

  8. colin
    February 17th, 2014 @ 12:28 pm

    I own a boutique wine shop in the lake district in the UK
    I love these wines, where can I buy them please.

    Colin Cropley Esq
    0788 588 7820

  9. luke
    March 7th, 2014 @ 5:24 pm

    the image looks simple but it takesu into their world. love the design!

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