Lovely Package

Curating the very best packaging design

McIvor Estate

April 3, 2009 | 1 Comment


Designed by Swear Words | Country: Australia

“The true story of the man McIvor remains a mystery. Surveyor? Bushie? Local pioneer? Whatever the legend, his notoriety named a region, upon which the McIvor Estate vineyard now thrives. Located in Heathcote Victoria, the vines grow in the sought-after granitic soil amongst dramatic scenery of large granite boulders, majestic rolling hills and imposing gullies framed by the Great Dividing Range.

After many tasting sessions Swear Words came up with a bold, elegant identity and complementary packaging to communicate the essence of the vineyard and the legend.”



One Response to “McIvor Estate”

  1. jonathan mcivor
    June 21st, 2009 @ 12:21 am

    would anyone know were i can get this wine in the states?(washington) or order in online? any help would be appreciated……cheers!

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Lovely Package

Curating the very best packaging design