Lovely Package

Curating the very best packaging design

McLaren Vale Beer Company

April 11, 2011 | 3 Comments


Designed by Parallax Design | Country: Australia

“Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry, and McLaren Vale Beer Company is the fastest growing beer company in Australia.”


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3 Responses to “McLaren Vale Beer Company”

  1. Billy
    April 13th, 2011 @ 6:12 am

    Sweet stuff!

    I got a Virus Warning when I opened this site… For your notification…

  2. Lovely Package
    April 13th, 2011 @ 7:56 am

    @Billy: Thanks for the heads up. It seems we had a malware attack and have since removed the malicious code from our site.

  3. akrok design
    April 13th, 2011 @ 2:58 pm

    i feel the label needs something more. maybe beef up the type.
    the extra “/” left after “ale” is a bit odd.
    oh, and way toooooooooo much water drops on the bottle.

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