Lovely Package

Curating the very best packaging design

Meaty Packaging

October 28, 2009 | 8 Comments

meaty1

Designed by Chris Chapman | Country: United Kingdom

“A simple, biodegradable packaging concept for local organic meats.”

meaty2

meaty3

Comments

8 Responses to “Meaty Packaging”

  1. lanne
    October 28th, 2009 @ 2:34 pm

    I love the packaging but not for meat.. i think consumers like to see meat before purchasing it. Is the GOD old grass a typo or GOOD or is God old grass a saying?

  2. Grimmie
    October 29th, 2009 @ 2:28 am

    I think it might be a typo. Oops! Always proof-read your designs.
    I like meaty meat.

  3. Chris Gedrim
    October 29th, 2009 @ 5:23 am

    I agree with lanne that I’d want to see my meat before I bought it, however the info does state “A simple, biodegradable packaging concept for local organic meats.” which I took to mean it would be used in a proper butcher’s rather than from a high street store.

    A lovely design idea, which would also serve to educate a customer on where each cut of meat originates from on the animal.

  4. Christian Williams
    October 29th, 2009 @ 7:20 am

    Pretty to look at, but it just wouldn’t work commercially. I’d pick it up, admire it, then buy the piece of meat that I could see.

  5. akrokdesign
    October 29th, 2009 @ 11:47 pm

    this might work at the deli.

  6. Tommy
    October 30th, 2009 @ 10:04 am

    I’ve worked in a grocery store meat department and, as beautiful as this is, there are two major problems with it.

    1. No one will ever buy meat they can’t see, they will go somewhere else.

    2. If an employee is getting this from a service case, I guarantee they wont take the time to wrap this nicely and align a sticker in the corner. It will end up rolled up in the paper with a sticker slapped on if they even bother to put one on.

    Also, that’s not were pork chops come from… they are from the loin which is on the back, after the ribs. this is showing the ribs and bacon area of the pig.

  7. Teresa
    November 2nd, 2009 @ 4:07 pm

    This packaging works great for upscale super markets like Whole Foods where consumers pick their meat out with a butcher. What’s the difference between having the meat you picked out wrapped in this or regular butcher paper?

  8. Rebecca
    November 10th, 2009 @ 10:06 am

    Spell. Check. It’s not ‘organicly’… Pretty concept but I agree, it’s somewhat impractical. A redesign of the weight stickers that print out might work if it’s an entire butcher shop (then they can replace the stickers in their machines) but this seems less efficient and eco-friendly than plain old butcher paper. Maybe patterned butcher paper and new stickers for a specific butcher shop that wants to rebrand, but no invisible, prepackaged meat pls.

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