Lovely Package

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Mekong Red Dragon Rice

April 12, 2010 | 1 Comment

Designed by Design Positive | Country: Vietnam

“Vietnamese folklore tells us that a benevolent dragon resides in each of the nine mouths of the Mekong River. It is in the hillock areas of these fertile Delta lands that the unique strain of dragon blood rice grows full and lush.

The rice is Eco friendly and Fair Trade. Furthermore husking, sifting and packaging are done by local villagers creating additional employment. It is also healthier Rice; during the husking process, the bran layer is only partly removed, as it is within the bran layer that the majority of beneficial nutrients are stored.

The simple design balances with the traditional illustration (by the brilliant Andrew Denholm) which uses the Mekong river to weave the journey of rice as it is grown, harvested, transported and sold.”

Comments

One Response to “Mekong Red Dragon Rice”

  1. Christina
    April 12th, 2010 @ 12:12 pm

    Beautiful illustrations. I love the use of stark, black lines to create the river, and the separate colored illustrations stand out wonderfully against it.

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