Lovely Package

Curating the very best packaging design

Merum Estates

February 21, 2011 | 5 Comments

Designed by Manifesto Design | Country: Australia

“Merum means ‘pure and unadulterated’ in latin. Merum Estate is set in Pemberton, Western Australia, a pristine location where 85% of the region remains under native vegetation. For this mid-level range of wines, Manifesto Design created a fantasy ‘floating world’ consisting of a collection of plants and animals endemic to the area. The working ecosystem revolves around a towering Karri tree, a native species for which Pemberton is renowned. The botanical styled illustration works both as a whole, and also when separated into four segments, a quarter appearing on each label. The labels are then embellished with silver foiling and a raised UV varnish for tactility.”

Comments

5 Responses to “Merum Estates”

  1. Marina Rajic
    February 23rd, 2011 @ 12:26 pm

    Llllllllove it!

  2. Fredo
    February 25th, 2011 @ 6:25 am

    Vraiment bon ces packs…

  3. franco
    February 26th, 2011 @ 10:15 am

    muy muy muy lindo, gracias por hacer cosas lindas

  4. Grace
    March 12th, 2011 @ 5:50 am

    Beautiful packaging. Except that ‘merum’ in Latin is a type of wine that was used in Roman times which was not mixed with water. This does not mean the wine was pure or unadulterated. It just meant that water was not added. ‘verum’ is Latin for purity.

    Glad I managed to retain something from high school! :)

  5. Louise
    April 28th, 2011 @ 6:28 am

    This is really beautiful! I was wondering what is the font you used?

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