Lovely Package

Curating the very best packaging design

Mezcal Manonegra

November 1, 2011 | 16 Comments

Designed by Sociedad Anonima | Country: Mexico

“Mezcal is the most ancient distilled spirit in America. It can be made of over 30 varietals of agave, most of them grown in the wild regions of Mexico. MN locates the best mezcal no matter how far or deep into wild we need to go to get it.

The handprint on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal.”


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/ on line 399

16 Responses to “Mezcal Manonegra”

  1. Selektor
    November 1st, 2011 @ 9:05 am

    Interesting idea. But it looks more like a bottle of medical liquid, rather than a bottle of liquor. Well, if that’s what they wanted it to look like, good job.

  2. Jordan
    November 1st, 2011 @ 10:21 am

    I like the vibrant green color… almost looks like absinthe. I haven’t seen green mezcal before… very interesting!!

  3. Richard Baird
    November 1st, 2011 @ 11:53 am

    Love the idea of the hand representing utilitarianism but it’s cut with the slight clinical prescription sensibility in the execution of the type which I think while it looks good contradicts the key themes.

  4. Erik Ochoa
    November 1st, 2011 @ 10:18 pm

    Very good mezcal,smoked, ligth,it´s de poca madre

  5. Garrett
    November 2nd, 2011 @ 4:23 am

    Interesting – from where I’m sitting this says ‘mouthwash’.

    Cultural difference?

  6. Selektor
    November 2nd, 2011 @ 8:51 am

    Indeed, from distance this may look like a bottle of “Limited Edition Listerine”, if you wish. Although some cultures might prefer to use liquor for mouthwash :)

  7. Francisco
    November 2nd, 2011 @ 1:11 pm

    I love idea of encasing a traditional, hand crafted mezcal in a
    bottle with such “medical” features. It makes it look more
    functional and therapeutic. It’s different, it’s good.

  8. Aesthet
    November 2nd, 2011 @ 1:14 pm

    I too love the handprint, and the package is 100% utilitarian while cool and fresh at the same time, all the necessary info for a quality beverage is there.
    Obviously the glass is green, not the contents -just like tequila, a mezcal cannot be green-. Good job.

  9. LuPeruggia
    November 2nd, 2011 @ 1:23 pm

    I’ve been to Mexico many times and have seen many bottles of mezcal. This one is by far more interesting and different than most. And there is no such thing as green mezcal. It’s probably the glass color. Great idea!

  10. Urviho
    November 3rd, 2011 @ 3:41 am

    Brilliant :)

  11. Maryline
    November 3rd, 2011 @ 8:43 am

    I like, special the hand print.

  12. klaus
    November 6th, 2011 @ 3:10 pm

    Espectacular!!! una idea genial

  13. Trevor Woods
    November 14th, 2011 @ 2:12 am

    Definitely the glass color, you can tell when looking at the cork.

    It does read a little pharmaceutical. Not enough for me to assume that’s what it is though. I like it.

  14. AnnyM.K.
    November 15th, 2011 @ 7:24 pm

    Awesome! It’s new, it’s creative and it’s fun, just what a mescal bottle should be. Looks like THE ideal drink. Great job “Sociedad Anonima” looking forward seeing more designs! =D

  15. Rodéo
    January 4th, 2012 @ 5:36 pm

    Coincidence or inspiration ?

    I initially thought at a fragrance of Mano Negra (Manu Chao). ^^ 😉

    Seriously, i think the graphic code of this fragrance are too close to the graphic code of Mano Negra… I was astonished oO
    The type & the hand are very similar those of the Mano Negra, isn’t it ?

    But it’s an amazing work by Sociedad Anonima ! Well done ! 😀

  16. Marcos Vargas
    January 14th, 2012 @ 8:14 pm

    One of the best Mezcals I have tried…and the bottle is so cool!!!

Your Comment

Lovely Package

Curating the very best packaging design