Lovely Package

Curating the very best packaging design

Student Work – Nick McLean

April 12, 2010 | 4 Comments

Designed by Nick McLean | Country: Canada

“MIG Boaka is a Russian Vodka brand that comes in three variations identified by the stripes on the front label. The line is inspired by the series of Soviet fighter jets used during the cold war. The labels are modeled after the rank badges worn by military officers.

As such the number of stripes represents the alcohol by volume of that particular bottle. MARK I containing the lowest, graduating to the highest in MARK III, a drink only for the real officers at the party.”

Comments

4 Responses to “Student Work – Nick McLean”

  1. Greg
    April 12th, 2010 @ 9:51 am

    I love the product name but I’m a bit confused by the insignia. I may be wrong but the stripes and the eagle as well as the propeller with wings appear to be based on American military insignia. Wouldn’t it be more appropriate to use Russian?

    I like the Soviet like “MIG” product name and font but feel the text on the back label needs additional work to bring in more of a Soviet look and feel. I would also size down the back label so you don’t see it when looking at the front label. It is somewhat distracting .

  2. Jason
    April 13th, 2010 @ 8:48 pm

    I like the design, but as Greg noted, those are actually enlisted Naval insignias. The badge (the wings and propeller) signifies the rating/job of Aviation Machinist’s Mate (AD). The chevrons represent Petty Officer Third Class (one chevron), Second Class, and First Class. I like the concept, I think that something associated with Russian aviation would be a better fit. I was thinking an altimeter like the one found here:

    http://www.wlacrussianeng.co.uk/Images/vd-10k.jpg

    Maybe even something like several MIG jets drawn in a soviet block style on a 45 degree angle with bars behind the jet shapes as blocky stripe/smoke trails. Also the back label kind of falls apart for me and doesn’t feel as though it belongs on the same product. Maybe bring a little of the soviet feel to the back label as well. Keep at it.

  3. Jason
    April 13th, 2010 @ 9:03 pm

    Oh and I forgot to mention that the product is actually MIG Vodka. Nick used the actual Russian spelling of Vodka. Props to him for that. The letter B is a V sound in Russian, the rest of the text is not a big stretch. The D character throws people off, but I’ve seen fonts that bridge the gap. I would suggest that Nick try doing a cut away of the english characters from the russian ones for legibility. Sorry for all the comments.

  4. [RV]MIG russian vodka clan-MIG
    April 4th, 2011 @ 8:38 pm

    lol is a mine nick name :)

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors