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Mighty Rice

October 8, 2012 | 5 Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief): We want a packaging design that will communicate the difference in quality, the refined character and the exceptional origin of our product. The target audience: An eclectic but low-key clientele. The design: To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market. This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain -the basic unit of every rice production- are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices.”


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5 Responses to “Mighty Rice”

  1. Jon
    October 8th, 2012 @ 7:41 pm

    That is one sexy bag of rice. In fact, it’d be amazing to see a complete line of different products under this visual identity, which really resonates with me in seeing the flexibility of it.

  2. Gila
    October 9th, 2012 @ 3:41 pm

    this is some quality rice

  3. Kristine Nilan
    November 9th, 2012 @ 1:25 pm

    I agree with Jon. I love the simplicity and the elegance. I especially like how the colour of the rice is outlined just by reversing black and white.

  4. lily
    December 17th, 2012 @ 7:12 am


  5. Jenskin Jeyamani
    July 15th, 2013 @ 5:03 am

    The edge between the upper & lower half could have been a Waveform instead of a straight line. It would have resonated with landscape.

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