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Mikkeller Wild Winter Ale

December 19, 2012 | 1 Comment

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Wild Winter Ale is the fourth in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color — when the label gets warm the apple tree loses its leaves. Limited to 3,500 bottles.”


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One Response to “Mikkeller Wild Winter Ale”

  1. Dee
    January 5th, 2013 @ 4:45 am

    I absolutely love this gorgeous and innovative idea. My only (tiny) gripe is that warmer temperatures see trees gain their leaves, not lose them so it makes sense have the transition in reverses. However perhaps thermal print technology can’t work like that, and I admit it looks more impressive to be served the bottle with the tree already in its full glory, otherwise the stick tree looks a bit lackluster. Anway, congrats on a mighty fine design.

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Lovely Package

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