Lovely Package

Curating the very best packaging design


July 12, 2012 | 2 Comments

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Summer Pilsner is the second in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color—when the label gets warm the bud turns into a flower. Limited to 3,500 bottles.”


2 Responses to “Mikkeller”

  1. Russ
    July 17th, 2012 @ 6:21 am

    Heat sensitive label for when the beer gets warm.
    Who drinks warm beer?
    Pretty…but a rather pointless waste of money, if this was ever produced.

  2. Matina
    August 30th, 2012 @ 9:52 am


    I guess you’ve never been to the UK. 😉

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Lovely Package

Curating the very best packaging design


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