Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Raw Edges | Country: United Kingdom
An excellent example of structural package design applied in a f
unctional and communicative way.
“These three different milk cartons distinguish between the rates of fat in the milk by using form rather than colour. The form of the milk cartons reflects in a way on the milk’s texture and smoothness. The two back folds are used as the carton’s handle, while the two in the front function as the spout.”
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This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Raw Edges | Country: United Kingdom
An excellent example of structural package design applied in a f
unctional and communicative way.
“These three different milk cartons distinguish between the rates of fat in the milk by using form rather than colour. The form of the milk cartons reflects in a way on the milk’s texture and smoothness. The two back folds are used as the carton’s handle, while the two in the front function as the spout.”
