Milk Carton Concept

January 18, 2010 | 2 Comments

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An excellent example of structural package design applied in a f

unctional and communicative way.

“These three different milk cartons distinguish between the rates of fat in the milk by using form rather than colour. The form of the milk cartons reflects in a way on the milk’s texture and smoothness. The two back folds are used as the carton’s handle, while the two in the front function as the spout.”

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Comments

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2 Responses to “Milk Carton Concept”

Oliver
January 19th, 2010 @ 4:54 am

maybe too cool looking packaging – for milk … but I like it
malinkin
May 21st, 2010 @ 4:55 am

As a consumer, i wouldn’t remember which type of fold means whole or skimmed milk. I wouldn’t think and recognize each one if i came to the supermarket, i would choose another one instead.
The right thing will be to write “1% FAT” in front of the carton with some brighter color, it’s kinda hard to read all shades of white put one on another.