Milk Concept

Lovely PackageMar 14, 2009

Milk Concept

milk1

“This was a personal experiment in form, function, and fun. The goal of this redesign was to use a standard milk carton as the canvas to create a clean, modern, and functional design yet still approachable for the average consumer.”

milk2

18 Comments, Comment or Ping

AJ

That’s awesome. Easily the best looking milk carton’s ever. Adds so much life to the carton. Now just to convince a company to run with this?

Mar 14th, 2009
nichol

Very neat. I really like this concept! Better than the boring cartons we have now.

Mar 14th, 2009
Adam

Sorry, what makes this better than Tropicana’s horrific redesign? I realize it’s just a concept but there’s nothing about this that would make me want to buy this milk.

I’m all for “clean” designs, but this takes generic to a new level.

Mar 14th, 2009
Abbas

I like the concept, however with milk being white I might have been tempted to reverse the colours so the milk drip and splash are white.

Mar 14th, 2009
Sean

I agree with Abbas! I still think this brand has the best packaging: http://www.schroedermilk.com/

Mar 16th, 2009
Sabine

I like this concept, it grabs my attention.

Mar 16th, 2009
joyoge designers' bookmark

very nice concept I like..

Mar 23rd, 2009
Gemma Went

I have to agree, if the colours were reversed the white milk ‘droplet’ would be instantly recognisable. Nice use of colours though, would provide strong shelf standout (or should that be fridge standout?).

Mar 23rd, 2009
Arthur Brown

I really like this. Minimalist approach yet very memorable. Good job.

Mar 23rd, 2009
ctti

Design-wise, I don’t think there’s anything “generic” about this. It’s simple yet attractive &, more importantly, relevant & effective. Sure, it may seem “minimalist”, which is what many consumers like but generic? I don’t think so.

Apr 11th, 2009
Anthony

I think there should be pastel colors instead of the bright ones. It seems a bit anti-milk. Besides that, great design.

Apr 24th, 2009
pat

i love it…can you make it happen for real?

Jun 1st, 2009
reality check

its a milk carton…..nobody cares..

Jun 6th, 2009
casey

i care. i think it’s lovely!

Jun 15th, 2009
Garden Tools

Wow, that looks absolutely delicious! You did a great job presenting the pictures too, I will definitely have to try this recipe when I have some time this weekend

Jun 17th, 2009
s0kim

very simple. i love it>_<

Jul 19th, 2009
Lisa

LOVE IT!!!!

Jul 26th, 2009