Miller High Life

July 15, 2010 | 4 Comments

“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”

Comments

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4 Responses to “Miller High Life”

Kendrick
July 16th, 2010 @ 4:05 am

Wow, I love all of it… really well done!
Sonja
July 18th, 2010 @ 2:29 pm

A great improvement to the old! The illustrations, simplified tone and clean graphics are working together as a system really well! Nice job!
pigswill
July 21st, 2010 @ 4:18 am

Nice work!
Scott Trimble
March 23rd, 2014 @ 9:49 am

I turned 21 8/30/1977 and have been drinking Miller High Life ever since. Ther is no better beer…..