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Miller64

April 12, 2012 | 4 Comments

Designed by Soulsight | Country: United States

“MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring.

The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising.  Soulsight’s handsome new identity, branding and package design demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.”

Comments

4 Responses to “Miller64”

  1. akrokdesign
    April 12th, 2012 @ 4:38 pm

    looking good.

  2. Copywriter Hal Werner
    April 12th, 2012 @ 9:12 pm

    Modern yet referential. Like the look, But doesn’t it have a bit of a Studio 54 look to it?

  3. Design Etiquette
    April 24th, 2012 @ 12:39 pm

    I saw the tv ad the other day and thought to myself: “What a nice and simple design”. I really like it. Great job!

  4. David
    November 21st, 2012 @ 9:22 am

    crap beer – great design.

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