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Curating the very best packaging design

Mina Harissa

November 10, 2011 | 8 Comments

Designed by Monday Collective | Country: United States

Mina Harissa is a new, premium Moroccan red pepper sauce simply made with six natural ingredients (red bell pepper, red chili pepper, garlic, olive oil, vinegar, salt) and comes in three flavors (mild, medium, spicy).

Co-Founder, Fouad Kallamni, came to Monday Collective for a brand design that both differentiates within a crowded category and connects with the taste conscious consumer.

The brand identity simply expresses the culinary culture, provenance and authenticity of Mina Harissa, a sauce hailed as the heart and soul of Moroccan cuisine. The simple brand icon captures the essence of Mina Harissa by using the six ingredients of the sauce within the shape of a red bell pepper when cut in two. Its style reflects patterns and graphics found on traditional Moroccan tiles and textiles. The logo was inspired by Arabic letter forms, expressed with a touch of contemporary style. All of this combined with a color palette of tones of black with a hit of spicy vibrancy gives Mina Harissa a premium, authentic style that sets it apart from the other sauce brands.”


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8 Responses to “Mina Harissa”

  1. Savorique
    November 11th, 2011 @ 8:04 am

    The quality of the packaging illustrates perfectly the quality of the inside: only 6 noble ingredients nicely combined for a well balanced harissa sauce.
    We’re proud to be carrying Mina on our store.

  2. Akram Safi
    November 12th, 2011 @ 5:04 am

    very nice MC

  3. Chris
    June 26th, 2013 @ 12:06 pm

    This harissa packaging is beautiful. Never saw a harissa product look this nice. Great job

  4. nomad
    December 3rd, 2013 @ 6:15 pm

    Good look. A sophisticated, approachable brand vs the harissa in the yellow tins and tubes. Can’t wait to try this harissa.

  5. chris colours
    February 15th, 2014 @ 10:32 am

    Nice harissa design. I’m used to yellow tubes and tin cans. Much smarter and user-friendly like this.Hope the harissa is just as good.

  6. Tom
    June 17th, 2014 @ 11:23 am

    This harissa has a lovelypackage : )

  7. Brasil Pak
    June 30th, 2014 @ 6:10 pm

    Quality harissa design. About time a harissa brand did something attractive.

  8. Ellan
    December 4th, 2015 @ 1:43 pm

    This harissa packaging is refreshing. Used to the harissa in the yellow tube but this harissa looks very approachable. Nice harissa design!

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Lovely Package

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