Lovely Package

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Mini Giants

December 10, 2009 | 2 Comments


Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”



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2 Responses to “Mini Giants”

  1. Roberta
    December 10th, 2009 @ 9:22 am

    Guys, I must say, you are amazing, I love visiting your blog everyday, great ideas!! I just love packages of any kind and here is the best place to see all kind of it!!

    I am from Brasil and I also have a blog and every now and then, I invite my readers to visit you!!

  2. Daniel Baer
    December 10th, 2009 @ 2:24 pm

    Cute, fun, stylish – very nice project! Congratulations!

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Lovely Package

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