Lovely Package

Curating the very best packaging design

Minimalist Effect in the Maximalist Market

December 23, 2010 | 8 Comments

Produced by Antrepo | Country: Turkey

Our latest project is about simplicity and we try to find alternate simple versions for some package samples of international brands. We think almost every product needs some review for minimal feeling.”

*This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second or third variations are not new packaging proposals.


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/ on line 399

8 Responses to “Minimalist Effect in the Maximalist Market”

  1. Design Etiquette
    January 2nd, 2011 @ 7:34 pm

    I guess the question here is how simple is TOO simple?. Is it simple as an intelligent minimalist design, or simple as in you- don’t-know-what-to-design simple.

  2. Momo
    January 13th, 2011 @ 10:13 pm

    The middle approach appealed the most…

    Consumers need to feel that they’re paying for the brand design and a minimalist design screams ownbrand/homebrand – cheap without zazz.

  3. Brian
    January 20th, 2011 @ 2:46 pm

    The idea is interesting, although I feel it works when it’s appropriate. I don’t think simplifying the brands that target children (Nesquik and Cornflakes) works. It makes them boring. And something like the Durex, I feel if simplified, looks like another storebrand item. It doesn’t have enough to it to distinguish itself from other brands. The Red Bull and Pringles work because even with the simplification, the connection to the brand is still there.

  4. tina
    February 15th, 2011 @ 10:14 am

    that nutella is a-dorable.

  5. dosa
    December 7th, 2011 @ 5:30 am

    this are not a serious packaging proposals, rather an excercise in somewhat misguided and masturbatory design aesthetic. ie. if we strip it down it looks so cool.

    also, can anyone explain the rationale behind the statement “almost every product needs some review for minimal feeling”

  6. attilab
    October 22nd, 2012 @ 11:33 am

    The choice on the left is the best. It shows the consumer whats in the product or what flavor it is.

  7. DeBru
    October 23rd, 2012 @ 1:37 pm

    Anyone see the new ebay logo? Following the same kind of trend there and also with a lot of beer companies changing to clear or more transparent bottles.

  8. lynne stanshhine
    October 18th, 2014 @ 7:24 am

    if a product loses it’s label… the price of product should be lowered… i love the minamest…. as long as you can identity it.

Your Comment

Lovely Package

Curating the very best packaging design