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Miss Jessie’s

December 31, 2008 | 2 Comments

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Designed by Hyperakt | Country: United States | Fonts used: Bureau Grotesque, Berthold-Script, Berthold Akzidenz-Grotesk Condensed

“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.

I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”

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Comments


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2 Responses to “Miss Jessie’s”

  1. Ben
    January 9th, 2009 @ 12:58 pm

    A bit reminiscent of Dr. Bronner’s: http://www.drbronner.com/DBMS/OLPE32EA/PeppermintLiquidSoap.htm

  2. Bridget Alabi
    September 20th, 2009 @ 2:13 pm

    I live in UK and my hair is extremely kinky, Is there any saloon that uses your products?

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