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Mollydooker Wine

December 16, 2008 | 4 Comments

Designed by Mash | Country: Australia

“Mollydooker, slang for left handed. Both proprietors of the Mollydooker Wines brand are left handed, hence the brand name. The brand identity has been created to go against the grain of the ‘same old’ wine branding approach. The aim was to create visual communication for a brand with its own personality, not just another player in the wine industry.

Reinforcing the brand identity. The aim; to create packaging that in no way reflected any of their competitors, stood out from the crowd and communicated the hands on approach that the wine makers take in producing their wines. The labels were created entirely from hand drawn illustrations, even down to the use of the hand drawn typeface. Not a single font in sight! Inspiration came from antique book patterns and 1930’ish advertising and cartoon illustrations.”


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4 Responses to “Mollydooker Wine”

  1. Eric
    December 17th, 2008 @ 11:43 am

    BEAUTIFUL!! Keep up the great work Mash!

  2. cass timberlane
    March 26th, 2009 @ 11:38 am

    This is the worst design for a wine bottle I’ve ever seen. I would not be able to bring myself to buy it.

  3. artichoked
    July 14th, 2009 @ 3:27 pm

    i love these labels! i stumbled upon them one day at my local deli and couldn’t believe my eyes. great illustration and typography.

  4. Ryan Toyota
    January 20th, 2010 @ 1:49 am

    I love this! Definitely achieved the goal they were going for in my opinion.

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