Mook

June 27, 2012 | 4 Comments

“Mook is a powdered milk product used by caterers. We were briefed to produce a quirky, humorous brand to stand out from the crowd.”

Comments

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4 Responses to “Mook”

fred
June 27th, 2012 @ 12:51 pm

The design almost convinces me to buy granular milk over regular milk
sanna
June 29th, 2012 @ 1:00 am

I don’t know if it is the photograph that cheats the eye, but the colour (especially the pink) is very dull.

Which is to bad ’cause the design is very good other wise.
Chris W
July 2nd, 2012 @ 5:56 pm

Not so sure about the product but the branding is great.
joeltong ong
July 6th, 2012 @ 5:00 am

very lovely and flexible identity.